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Books
Four books. One honest series. Written for the people running real businesses in the real world.
These books don't offer shortcuts or blueprints that only work in case studies. They were written for the moment you're actually in — when the pressure is real, the answers aren't obvious, and you need someone to speak plainly.
Each title in the This Is Not How It Should Feel series takes on a different dimension of running a small business: the operational weight, the people dynamics, the conversations that stall revenue, and the service that either builds loyalty or quietly destroys it. They work as standalone reads. They work even better together.
AVAILABLE NOW
This Is Not How A Business Should Feel
There's a version of running a business nobody warned you about. The one where you already know what to do — you just can't find the space to do it.
This book is structured in two parts: Survive, which covers the systems, conversations, and clarity that keep the lights on; and Grow, which builds the structure that stops you from restarting at zero every single month. Twelve chapters. No filler. Written for owners doing the real work, not reading about it from a comfortable distance.
If you've ever sat in your car for two minutes before walking into your own office, just to breathe and put your face back on — you already know what this book is about.
This Is Not How Leadership Should Feel
Most small business owners didn't set out to become leaders. They set out to build something. And then, one day, they had a team — and everything got harder in ways nobody talked about in the business books.
This book is about the real weight of leading people: the hard conversations you keep postponing, the accountability you're not enforcing, the culture that formed without you noticing, and the version of yourself that shows up at work on a Friday afternoon after a week of absorbing everyone else's problems. It's structured in two parts — Survive and Grow — and built around one principle: you cannot lead well from a position of private collapse.
Practical. Honest. No management theory. Just the work.
COMING SOON
The next two titles in the series. Both in development. Both written for the same reader — the one who's good at what they do and tired of the parts that shouldn't be this hard.
This Is Not How Sales Should Feel
When every sales call feels like a performance and every month feels like starting from zero, something has gone wrong — and it's usually not your product.
This book is a straight-talking playbook for SME owners and salespeople who are good at what they do but hate the scripts, the pressure, and the feeling that selling means turning into someone you don't recognise. You'll find a simple, honest approach: clear offers, calm conversations, straightforward pricing, and follow-up that wins business without the games.
Sales should feel like helping the right clients make good decisions. This book shows you how.
This Is Not How Customer Service Should Feel
If customer service in your business mostly means absorbing complaints, apologising for things other people promised, and telling your staff to just be nicer — it's time to rethink how you serve.
This book is for SME owners and managers who care about their customers but are tired of service that destroys team morale in the name of keeping everyone happy. You'll learn how to build service that is both genuinely kind and operationally firm: clear expectations, honest turnarounds, real complaint processes, and a team that's proud of how they work — not just braced for the next difficult call.
Loyal customers and proud staff. That's what this book is built around.
All books are written by Reinard du Plessis — founder of hyperLOOP and co-founder of hyperSHIFT. Each title comes with a free downloadable companion toolkit, one practical tool per chapter, built for the moments the book describes.