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Author of
"This Is Not How A Business Should Feel."
A field guide for owners who are tired, overextended, and starting every month at zero. It shows you how to protect cash flow, set fair boundaries, and build simple weekly routines so your business stops draining you and starts backing you.
About Me
Hi, I'm Reinard du Plessis. I help SME owners untangle the chaos in their businesses, build simple systems that actually get used, and use technology in a way that serves people, not the other way around.
I believe an SME is more than a balance sheet – it's a piece of stewardship before God, where profit, people, and integrity are meant to sit at the same table.
What I help SME owners with
⟶ Fix the chaos (systems, processes, cash flow thinking)
⟶ Build a simple growth machine (marketing, sales, AI and automation)
⟶ Lead with integrity & faith (Christian business worldview)
How I Can Help
My Work
hyperLOOP and hyperSHIFT are two sides of the same work God's given me to do. hyperLOOP is the hands-on part – a marketing and technology partner that helps SMEs fix the basics: clear messaging, simple funnels, practical automation, and dashboards that tell you what's really going on so you can make better decisions.
hyperSHIFT sits one level up: it's the space where we build, steward, and scale mission-driven ventures that combine ethical technology, human transformation, and practical skills.
Together, they exist for the same reason – to help owners run businesses that are profitable, sane, and anchored in something deeper than this month's sales target.
More from the author in 2026 and 2027
If leadership has started to feel like carrying everyone's problems on your back while still trying to hit the numbers, this book is your line in the sand.
This Is Not How Leadership Should Feel is a field guide for owners, managers, and team leads who are stuck between pressure from the top and chaos from below – expected to "be strong" while quietly burning out.
Instead of fluffy inspiration, you get practical ways to lead like a grown-up human: clear expectations, honest conversations, boundaries that don't make you a villain, and rhythms that let you think instead of just react. You'll learn how to hold people accountable without becoming the bad guy, how to protect your own energy, and how to build a team culture that doesn't depend on you playing hero every day.
This book is for leaders in SMEs and growing businesses who are tired of performing leadership and ready to practice it – with integrity, clarity, and a life outside of work.
When every sales call feels like a performance, every month feels like starting from zero, and "selling" still feels a bit like begging, this book shows you there's another way.
This Is Not How Sales Should Feel is a straight-talking playbook for SME owners, consultants, and salespeople who are great at what they do, but hate the games, scripts, and pressure that usually come with sales.
You won't find hype or miracle funnels here. You'll find a simple, honest approach: clear offers, calm conversations, straightforward pricing, and follow-up rhythms that win business without you turning into someone you don't recognise. You'll learn how to qualify properly, say no to bad-fit work, handle pricing with a straight back, and build a pipeline you can actually trust.
This book is for people who want sales to feel like helping the right clients make good decisions – not chasing, convincing, and discounting their way through every month.
If "customer service" in your business means apologising all day, fixing promises other people made, and absorbing abuse in the name of "the brand", it's time to rethink how you serve.
This Is Not How Customer Service Should Feel is a practical handbook for SME owners, managers, and frontline staff who care about customers, but are tired of being treated like emotional shock absorbers.
Instead of posters about "always saying yes", you'll get usable ways to build service that is both kind and firm: clear expectations, simple processes, honest turnarounds, and rules for what your staff will and will not tolerate. You'll learn how to design moments that delight customers without destroying your team, how to handle complaints without panic, and how to turn real feedback into better systems – not just nicer apologies.
This book is for businesses that want loyal customers and proud staff, not a tired team constantly cleaning up after broken promises and bad processes.